Frequently Asked Questions

SEO content writing is the practice of creating content that ranks well in search engines and resonates with human readers. It involves strategically using keywords, formatting for readability, and aligning with search intent. For businesses, it boosts organic traffic, builds authority, and turns browsers into buyers — without paying for ads. When paired with GEO (Generative Engine Optimisation), it also ensures your content is structured in ways AI tools can easily recognise and reference — increasing visibility across both search engines and AI platforms. 

GEO (Generative Engine Optimisation) content writing is the practice of creating content that’s easily understood and cited by AI tools like ChatGPT and Google’s SGE. It helps businesses grow by increasing visibility in AI-generated answers, building brand authority, and attracting more qualified, future-facing traffic. 

While traditional copywriting focuses on persuasion alone, my SEO + GEO content writing combines strategic keyword use, technical optimisation, and authentic storytelling. The goal? To make your content discoverable by Google and generative AI tools, and memorable to your audience — so you rank higher, appear in AI-generated results, and convert better. 

I specialise in long-form blog posts, service pages, website copy, and thought leadership articles — especially for ethical brands, B Corps, and purpose-driven businesses. Whether it’s B2B or B2C, I craft content that builds trust, boosts discoverability in both search engines and AI tools, and positions you as an authority in your space. 

Absolutely. I offer flexible options, including one-off projects, monthly retainers, and SEO + GEO content audits. Whether you need a single landing page or a full content strategy, I adapt to your needs while delivering high-impact, dual-optimised content that performs across both search and generative AI platforms. 

My process includes in-depth research, keyword mapping, competitor analysis, and tone-of-voice alignment. From there, I create compelling, structured content that speaks to your audience and satisfies both search engines and AI algorithms. I include metadata, internal links, schema markup, and GEO-friendly formatting — so your content is ready to be found and cited. 

B Corp and ethical brands thrive on trust, transparency, and impact — values that resonate deeply in organic search. SEO + GEO content helps these brands amplify their mission, connect with conscious consumers, and increase visibility in search engines and AI responses. It turns meaningful stories into measurable growth — and helps your purpose show up where it matters most. 

For B2B businesses, value-driven content like thought leadership blogs, how-to guides, whitepapers, and industry explainers performs best. These formats build authority, answer niche client questions, and boost visibility in both search results and AI-generated summaries. Add structured data, internal linking, and GEO-friendly markup, and your content is set to scale. 

For B2C brands, SEO/GEO content meets customers exactly where they are — searching for answers, products, or inspiration. With well-optimised product pages, educational blog posts, and structured landing pages, you can attract more traffic, gain favour with AI tools like ChatGPT and Google SGE, and smoothly guide shoppers from discovery to purchase. 

I blend strategy with storytelling — combining SEO best practices with purpose-driven messaging that reflects your brand values. My approach helps sustainable businesses rank well and resonate across search engines, AI platforms, and conscious audiences. I prioritise transparency, clarity, and meaning — so your content doesn’t just attract traffic, it attracts the right traffic. 

Yes! For example, I worked with a B2B SaaS client in the sustainability space to optimise their blog and service pages. Within 3 months, organic traffic doubled, bounce rate dropped by 35%, and they began ranking on Page 1 for several key industry terms. For a certified B Corp wellness brand, I helped develop SEO + GEO landing pages that led to a 22% increase in lead conversions — and increased citations in AI-generated search tools. Every project is rooted in measurable outcomes and future-facing visibility. (More examples can be found in the Testimonials section on the Home Page.) 

I am forever learning and growing in my industry. I am part of a few online and in-person professional communities and groups, and regularly engage with industry-leading publications, attend webinars, and participate in networking communities to ensure that my strategies align with current best practices. The learning and upskilling will never stop. 

Absolutely. I offer content audits and optimisation services to enhance the visibility and effectiveness of your current/existing content. I also offer my services to clients who have requests for migrating data from an old website to a new one, as well as data-entry projects, and I am happy to help with this as well. No task is too small or too big.

I have experience across a diverse portfolio of sectors ranging from government, to education, health and lifestyle, holistic wellness, finance/fintech, crypto, banking, art and entertainment, science, cybersecurity, pet care, and more. The majority of which are ethical brands, B Corps, and purpose-driven businesses seeking to amplify their impact. 

Yes, comprehensive keyword research is integral to my content strategy, ensuring that your content targets the most effective search terms. 

Success is measured through key performance indicators such as increased organic traffic, higher search engine rankings, improved engagement metrics, and conversion rates. 

Turnaround times vary based on the project scope, but I strive to deliver high-quality content within agreed-upon deadlines, often ranging from one to two weeks and some projects ranging up to 3 months. 

My approach combines technical SEO expertise with compelling storytelling, ensuring that content is both discoverable by search engines and resonates with human readers.